This campaign seeks to create education around alcohol use during pregnancy to support positive action.

We know that any preventative approach must be situated within the wider context of Aotearoa New Zealand, and within the specific context of hauora (wellness).

Therefore, the seed of this campaign has been grown from time spent listening to and connecting with hapori (community) to more deeply understand whānau experiences, perspectives and beliefs about alcohol use during pregnancy.

We acknowledge the contributions of the Māori Coalition on Te Iho Tātai-ā-Rongo, FASD-CAN, Kookiri ki Taamakimakaurau Trust, and Alcohol Healthwatch in reviewing and supporting the development of the FASD campaign.

There have been two powerful groups of co-designers at the heart of this mahi.

The voices, experiences, and needs of whānau and those living with FASD were first brought to this mahi by our original co-designers Te Kapa Manawa, a diverse group of rangatahi.

One of the first sounds we are exposed to before birth is the heartbeat of our māmā (mothers). In their very name, Te Kapa Manawa refers to this essential connection between māmā and pēpi (babies); a sound before any other sound.

For the next evolution with a broader call to collective responsibility, the rākau was passed to the Curative Collective. This new group includes a wider range of rangatahi voices with varied whakapapa, experiences, and creative skills to support co-design processes for community kaupapa.

The Curative Collective's perspectives, curiosity, and consideration of how their peers and communities should see and hear the call to support alcohol-free pregnancy are essential elements of this campaign.

Meet our co-designers